Gender: Males and females
Age: 16 - 22
Ethnicity: All ethnicities - typically white
Social Class: Working class
Income: Average/slightly above average
Jobs: Graphic designers, retail (small shops), students, musicians, independent companies/designers, creative jobs, stylists
Location: Within England, particularly London (Shoreditch)
Most European cities - London, Dublin, Paris, Milan, Stockholm
Lifestyle choices: Trendy, mostly organic food, alcohol and possibly smoking.
Brands: Apple, Vans, Hudson shoes, Stussy, Zara, Urban Outfitters, & Other Stories, Farah Vintage, Kanken, Herschel, Reiss, Rag & Bone
Transport: Public transport, bikes
Media: 'Underground' bands, DJs, Game of Thrones, Skins, movies (particularly by independent film makers)
Technology: High technology - Apple, Canon, FujiFilm Instax
Beauty brands: Mac, Paul & Joe, organic beauty, Bumble & Bumble, Murdock
Hair styles: Possibly dyed (ombre, pastel colours). Short back and sides hairstyle for guys and usually long or a top bun for girls.
Fashion: Basic style clothing made with premium materials. Influence from the past such as old-fashioned classics with a modern edge, such as brogues worn with a suit. For people who fit this style, it is important to dress modest yet well put together. For example, a basic outfit with fancy shoes (and red lipstick for girls).
Hobbies: Live concerts/gigs, festivals, photography, trendy bars and cafes, music shops, travelling, working on projects such as short films or producing music, shopping, visiting galleries, film festivals
Greateffot recently Devika, some of this research is fantastic. I like this T.A.P also.
ReplyDeleteT: try and get some video research on here like video interviews with your Target Audience