Target Audience Profile

Target Audience Profile:

Gender: Males and females
Age: 16 - 22
Ethnicity: All ethnicities - typically white
Social Class: Working class
Income: Average/slightly above average
Jobs: Graphic designers, retail (small shops), students, musicians, independent companies/designers, creative jobs, stylists
Location: Within England, particularly London (Shoreditch)
Most European cities - London, Dublin, Paris, Milan, Stockholm 
Lifestyle choices: Trendy, mostly organic food, alcohol and possibly smoking. 
Brands: Apple, Vans, Hudson shoes, Stussy, Zara, Urban Outfitters, & Other Stories, Farah Vintage, Kanken, Herschel, Reiss, Rag & Bone 
Transport: Public transport, bikes  
Media: 'Underground' bands, DJs, Game of Thrones, Skins, movies (particularly by independent film makers)
Technology: High technology - Apple, Canon, FujiFilm Instax
Beauty brands: Mac, Paul & Joe, organic beauty, Bumble & Bumble, Murdock
Hair styles: Possibly dyed (ombre, pastel colours). Short back and sides hairstyle for guys and usually long or a top bun for girls. 
Fashion: Basic style clothing made with premium materials. Influence from the past such as old-fashioned classics with a modern edge, such as brogues worn with a suit. For people who fit this style, it is important to dress modest yet well put together. For example, a basic outfit with fancy shoes (and red lipstick for girls). 
Hobbies: Live concerts/gigs, festivals, photography, trendy bars and cafes, music shops, travelling, working on projects such as short films or producing music, shopping, visiting galleries, film festivals 

Magazine Covers & Connotations

Magazine Covers and connotations:

Beyonce for Harper's Bazaar UK 

The image of Beyonce creates a 'fierce' connotation. This relates to her on-stage alter ego Sasha Fierce, which is the title of her third album. 'Up close with Beyonce' creates an imagined community, as readers will 'get to know' Beyonce.  Many readers who buy this issue are likely to be a fan, so it is important that the cover depicts her as someone to aspire to.The colour use of reds and black emphasise the 'sexy'. 'hot', 'seductive' and 'power' themes presented on the cover and the cover line 'Autumn's sexiest fashion' adds to the connotation of allure and confidence which Beyonce represents herself.

Lana Del Rey for Vogue Australia

Lana Del Rey's cover featured her looking directly at the camera as a mode of address with her hands together, almost in prayer. One of the featured human interest stories is 'Girls Club: Do women make better leaders?' which is a feminist topic. The pink tones and gold palette also support that women are the target gender. The anchoring text 'Fashion & music' denotes that the issue will be based on fashion and music, whereas Vogue magazine is traditionally solely based on fashion. This is also what Lana Del Rey is known for, which argues that 'Fashion & music' could be an anchoring text. As Lana Del Rey's style of music is very dreamy the image of her has been airbrushed so that it looks hazy and this reflects her 'modern take on old Hollywood glamour' style. 

TAP Analysis

VOGUE September 2014 Magazine Analysis: 

Target Age Group: 21 - 35
Gender: Women 

Occupation: Fashion industry, fashion photography/journalism students,buyers, well respected jobs

Income: Above average 

Leisure Interests: Shopping, restaurant and bars, fitness, beauty salons, travel, cinema, parties, networking events 

Brands: Designer and limited edition: Louis Vuitton, Tom Ford, Russell and Bromley shoes and bags. Select high street brands such as Zara, French Connection. High end beauty brands such as Chanel and MAC. Most advanced technology such as Apple, Samsung and Blackberry.
Holiday Destinations: Dubai, South of France, New York, Monaco, Maldives, Hawaii, India
Music: Classical, jazz, instrumentals, opera, pop. Artists such as Adele, Beyonce, Coldplay
Iconic Covergirls: Princess Diana, Kate Moss, Michelle Obama, Twiggy, Beyonce, Cara Delevingne