Tuesday 23 September 2014

TAP Analysis

VOGUE September 2014 Magazine Analysis: 

Target Age Group: 21 - 35
Gender: Women 
Occupation: Fashion industry, fashion photography/journalism students,buyers, well respected jobs
Income: Above average 
Leisure Interests: Shopping, restaurant and bars, fitness, beauty salons, travel, cinema, parties, networking events 
Brands: Designer and limited edition: Louis Vuitton, Tom Ford, Russell and Bromley shoes and bags. Select high street brands such as Zara, French Connection. High end beauty brands such as Chanel and MAC. Most advanced technology such as Apple, Samsung and Blackberry.
Holiday Destinations: Dubai, South of France, New York, Monaco, Maldives, Hawaii, India
Music: Classical, jazz, instrumentals, opera, pop. Artists such as Adele, Beyonce, Coldplay
Iconic Covergirls: Princess Diana, Kate Moss, Michelle Obama, Twiggy, Beyonce, Cara Delevingne


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