Magazine Covers and connotations:
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Beyonce for Harper's Bazaar UK
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The image of Beyonce creates a 'fierce' connotation. This relates to her on-stage alter ego Sasha Fierce, which is the title of her third album. 'Up close with Beyonce' creates an imagined community, as readers will 'get to know' Beyonce. Many readers who buy this issue are likely to be a fan, so it is important that the cover depicts her as someone to aspire to.The colour use of reds and black emphasise the 'sexy'. 'hot', 'seductive' and 'power' themes presented on the cover and the cover line 'Autumn's sexiest fashion' adds to the connotation of allure and confidence which Beyonce represents herself.
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Lana Del Rey for Vogue Australia
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Lana Del Rey's cover featured her looking directly at the camera as a mode of address with her hands together, almost in prayer. One of the featured human interest stories is 'Girls Club: Do women make better leaders?' which is a feminist topic. The pink tones and gold palette also support that women are the target gender. The anchoring text 'Fashion & music' denotes that the issue will be based on fashion and music, whereas Vogue magazine is traditionally solely based on fashion. This is also what Lana Del Rey is known for, which argues that 'Fashion & music' could be an anchoring text. As Lana Del Rey's style of music is very dreamy the image of her has been airbrushed so that it looks hazy and this reflects her 'modern take on old Hollywood glamour' style.
Great Blog Devika, Well done ! Great to see you writing detailed blog posts, keep this up as the course progresses and let the examiner see all the work you are doing in class.
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